Tony Peacock

IT Leadership, Development & Marketing

Tony Peacock

Digital Development & Marketing

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Tony Peacock

Tony Peacock

IT Leadership, Development & Marketing

Well rounded IT Leader with over twenty years of diverse web technology, project management and digital marketing experience. Complete website/application lifecycle experience including architecture, design, development, management & marketing. Utilizes agile/scrum and lean methodologies with well defined workflows to perform efficiently in startup and corporate environments. Successful track record managing large-scale web projects and leading digital marketing teams.





Work Experience

GCA Technology Services

Web Technology Consultant - May 2016 - Present

  • Manage corporate web technology systems and websites
  • System architecture and technical project management

GCA Technology Services

VP of Web Technology & Marketing - July 2014 - April 2016

  • Inspired and created a collaborative company culture through introduction of web-based collaboration tools.
  • Increased efficiency across divisions through ongoing coaching and support around adoption of automated tools and processes. 
  • Introduced and oversaw outsourcing of a key IT role, resulting in an annual cost savings of approximately $60,000.
  • Managed technology projects, developers, third-party vendors and contractors, using agile/scrum principles and lean methodologies, to ensure delivery of objectives within project scope.
  • Increased relevant targeted traffic and lead generation through diversification of company websites. 
  • Rebuilt learning management system including state-of-the-art feed management software to configure, consume, parse and process incoming data delivered in a multitude of data structures. 

Peacock Studios

Owner- August 2007 - June 2014

  • Built and managed franchised eCommerce platform and multiple shopping websites, increasing online sales from $250,000 to $10 million in five years
  • Managed the construction of several custom web and mobile applications for a variety of  different industries.
  • Improved brand awareness for a variety of clients through strategic digital marketing efforts and social media campaigns, increasing subscriber base by more than 400% in some cases.
  • Increased operational efficiency for multiple clients through build and implementation of custom web applications for managing business and data processes.
  • Managed and coached a full web development team using agile/scrum principles and lean methodologies.

Marine Tools

Web Technology Consultant - April 2013 - July 2014

GCA Technology Services

Web Technology Manager - Jun 2006 - Jul 2009

  • Built a corporate intranet to power business processes for entire organization. 
  • Redesigned and constructed company website with eCommerce and search engine friendliness, doubling online traffic & sales within the first year.
  • Created separate services specific website that generated a lead that converted to the company’s largest client within two weeks of launch.
  • Implemented new web based automation to reduce response time to leads by 50%.

Creative Business Solutions

Chief Technology Officer - Jan 2002 - Jan 2006

  • Established a rapid development workflow based on a reusable code library.
  • Designed and developed a large scale property management platform powering hundreds of domains.
  • Built location specific microsites increasing sales 200% in one year.
  • Managed full stack development team and the efficient production of over 200+ unique web applications for various industries. 


Business Skills

  • 20+ yrs
    Team Leadership 20+ yrs
  • 18 yrs
    Startups 18 yrs
  • 15 yrs
    Process Automation 15 yrs
  • 9 yrs
    Team Development 9 yrs

Web Development

  • 19 yrs
    Graphic Design 19 yrs
  • 18 yrs
    Website Design & Branding 18 yrs
  • 17 yrs
    Programming 17 yrs
  • 15 yrs
    Database Administration 15 yrs
  • 14 yrs
    Software Architecture 14 yrs
  • 10 yrs
    Project Management 10 yrs
  • 10 yrs
    Infrastructure Administration 8 yrs

Marketing Skills

  • 18 yrs
    Branding 18 yrs
  • 10 yrs
    SEF / SEO 10 yrs
  • 8 yrs
    Email Marketing 8 yrs
  • 7 yrs
    PPC Campaigns 7 yrs
  • 5 yrs
    Social Marketing 5 yrs
  • 3 yrs
    Content Marketing 3 yrs
  • 2 yrs
    Automation 2 yrs


Computer Science

St. Petersburg College - 1995 - 1998

Major studies focused on software programming and web development, with minor studies on marine biology.


Certifed ScrumMaster

Scrum Alliance, License: 000288411 2013

Certified in agile project management methodologies using scrum principles

ITIL Foundation

ITSM Academy 2006

Trained in practices for IT service management (ITSM) that focuses on aligning IT services with the needs of business



I am married to a very supporting and loving wife and the proud father of two kids; one girl and one boy. Most of my free time is spent with my family.


I am a frequent guest at Orange Theory fitness and like to work on my cardio endurance. I can't seem to keep up with my wife, but I am trying.


I am addicted to business books. I listen to technology and business podcasts to collect book recommendations from business leaders and entrepreneurs and then read as many as I can.



Send me a message


3693 Hollow Trail Ct
Palm Harbor, Florida




Thank You!

“Things may come to those who wait, but only the things left by those who hustle.”

Abraham Lincoln